Asavie continues global expansion with new APAC hub
Kuala Lumpur, Malaysia

Asavie continues global expansion with new APAC hub

Asavie, an Irish company that provides mobility management and IoT connectivity solutions, is continuing its global expansion with new operations in the APAC region.

The company has today announced that it is to open a new regional headquarters and point-of-presence (POP) in Kuala Lumpur, Malaysia.

This hub will allow Asavie to expand its presence in the region, the company said, while also providing enhanced coverage and more diverse options for customers.

Global plans, lucrative opportunities

Asavie has also appointed Paul Rogers as its new vice president of Asia-Pacific. He’ll be responsible for driving sales and business development in this potentially lucrative region.

On announcing the news, the company said it is enjoying “huge demand” for its specialist on-demand network connectivity services from APAC-based mobile network operators and OEMs.

With its new point-of-presence in the area, Asavie’s management team clearly believes that the company will be better-placed to provide IoT connectivity and management service solutions to customers in the region.

The Asia-Pacific region is seen by many as a high-growth IoT market. A study by Research and Markets found that the region is to grow at the highest CAGR [compound annual growth rate] of any region by 2021, overtaking the North American IoT market.

According to the research firm, this growth comes as a result of increasing technological adoption and new opportunities in countries such as India, China and Japan.

Read more: EIU report: IoT adoption slower than expected, but promising signs are there

Robust growth

Ralph Shaw, CEO of Asavie, said that his company has seen huge growth over the last few years and believes it can further this growth by targeting the accelerating market seen in Asia-Pacific.

In December 2016, the company announced that revenues had more than doubled in 2015, rising 109 percent to reach €19 million for the 12 months ending 31 December 2015. Pretax profits, meanwhile, increased from €5.95 million to €11.2 million.

Commenting on the company’s APAC expansion, Shaw said: “With the growing adoption of the IoT across many industry verticals and the continued demand for mobility management solutions, there is huge demand for Asavie’s offerings.”

Asavie’s flagship IoT platform is PassBridge, which the company describes as a “software-defined network-as-a-service platform that manages the connectivity and security of your Internet of Things and mobility projects seamlessly across heterogeneous networks, at scale.”

The company partners with mobile operators including AT&T, EE, Telefonica, Three and Vodafone and boasts a customer rollcall of some 20,000 end-user companies.

The company says it is now aiming to pick up thousands of new clients in the APAC region, providing them with access to enterprise-grade IoT products and solutions.

“This latest strategic expansion will allow us to serve the thousands of companies in APAC seeking to gain competitive advantage through Asavie’s innovative solutions,” added Shaw.

Read more: Singapore creating nationwide IoT network

Exciting times in APAC

Elsewhere, the recently published 2016 IoT-Enabled Customer Experience (CX) report, produced by tech firm Genesys, also highlighted the growth of IoT in Asia-Pacific, and in particular, how consumer-focused businesses in the region see the IoT as an opportunity to forge stronger bonds with customers.

Keith Budge, senior vice president of the APAC region for Genesys, said: “Our research confirms [that] organizations in this region recognize that IoT can provide valuable customer insights and deliver richer customer experiences.

“And in spite of the lower perceived value in Southeast Asia, we are pleasantly surprised that a high number of organizations either are evaluating ways to adopt IoT-enabled CX solutions or already have implemented trials.”