Breed Reply invests in four Internet of Things start-ups
Breed Reply invests in four Internet of Things start-ups
Breed Reply invests in four Internet of Things start-ups

Breed Reply invests in four Internet of Things start-ups

Breed Reply, the IoT accelerator programme set up by tech company Reply, has invested in four additional connected tech start-ups in its latest intake. 

The organization has signed four investment agreements with Callsign, Iotic Labs, Razorsecure and Senseye, bringing its portfolio to a total of fifteen.

Based in London, Reply provides promising IoT start-ups from Europe and the US with funding and support to help them grow into high-growth tech firms.

Making big ideas a reality

It supports entrepreneurs and young talent by bringing ideas to market, focusing on seed and early-stage support. Reply also offers business management advice.

Breed Reply focuses on several key areas in the growing IoT sector, including fitness and wellness, healthcare, the smart home, manufacturing, energy and transport.

With the investment in active monitoring software Razorsecure and authentication platform Callsign, BreedReply tightens its grip in the security area, and Senseye helps it move into the lucrative world of industrial IoT.

The fourth investment, Iotic Labs, brings Breed Reply into the connect devices market. It’s created a framework to enable the interaction of things, streamlining products.

A growing IoT portfolio

Emanuele Angelidis, CEO of Breed Reply, said: “We are delighted to announce the further growth and diversification of our dedicated Iot portfolio.”

“The programme Best in Breed has enabled us to evaluate and invest from the beginning in a number of highly innovative businesses and companies. We have therefore just launched the fifth edition of Best in Breed from which I expect further substantial results.”

Top-quality support for start-ups

Dr Simon Kampa, CEO of Senseye, told Internet of Business that the investment will help it expand and launch its new product for the expanding industrial IoT market.

“Breed’s investment, both in money and expert advice, will enable us to rapidly expand, giving Senseye a valuable head start in bringing a genuinely new Predictive Maintenance product for the Industrial IoT to market,” he said.

“Moreover, the Reply Group has an enviable customer base that we can draw on to help us expand our traction and validate the product.”

Applications for next Best in Breed scheme are open until the 26th of October. Reply is expanding the scheme to help it locate even more exciting IoT opportunities. 

Related: Are VCs closing the door on IoT startups?