Tags Consumer

Tag: Consumer

Smart home product manufacturers must target customers in different ways

Smart home consumers can be divided into seven segments, according to new research from market analyst firm Strategy Analytics.  Manufacturers selling smart home products to customers need...

Businesses fail to convince consumers about security in IoT

The majority of consumers are still concerned about security when it comes to the Internet of Things (IoT), according to KPMG's 'Consumer Loss Barometer.' The...