About us

Internet of Business (IoB) is the new analyst on the block. We take a vertical approach to covering how the Internet of Things, robotics, AI, machine learning, sensors, blockchain, analytics, virtual and augmented reality, 5G, and a range of other technologies are transforming connected business and making organisations of every size more efficient, productive, and profitable.

Our readership spans the globe, including large user bases in North America, the UK, and Europe. Our visitors are strategists and decision makers, with over 50 percent of our newsletter subscribers at director level and above.

IoB’s portfolio of vertically-focused business events across the UK, the US, and Europe attract senior decision makers and business leaders, and include Internet of Manufacturing, Internet of Supply Chain, and Internet of Energy.

Since February 2018, IoB’s expanding team of experienced journalists, analysts, and commentators has been led by editor Chris Middleton, one of the UK’s leading business and technology writers, as well as an author, public speaker, and an acknowledged robotics expert (and robot owner) who has appeared on BBC TV and radio, ITN, and Talk Radio.

Chris is former editor of Computing, Computer Business Review, Professional Outsourcing, UCInsight, Strategist magazine, and more, and is a contributing editor to Diginomica, Computing, and Hack & Craft News. Over 20 years in the industry, Chris has also written for The Guardian, the BBC, Computer Weekly, The Times, I-CIO, PC World, The Inquirer, V3, and many more.

IoB is focused on independent analysis, thought-leadership, and insight, offering a strategic angle on every story – such as the new ‘Internet of Business says…’ feature that rounds off each article.

Chris’ regular team now includes: Andrew Hobbs; Malek Murison; Jessica Twentyman (Financial Times, Economist Intelligence Unit); Joanna Goodman (Guardian); Kate O’Flaherty (Guardian, Times, Economist, Inquirer); Mark Samuels (Computing, Computer Weekly, Register, Times); Adrian Bridgwater (Forbes, Computer Weekly, The Register); Sooraj Shah (Computing, New Statesman Tech); Rene Millman (Cloud Pro); Nic Fearn (TechRadar); and Sandra Vogel (ZDNet), and is expanding to include a diverse range of new voices, such as Kayla Matthews, Nik Rawlinson, and transformation expert Sean Culey.

Internet of Business events

Our Internet of Things events show how to leverage IoT to create business opportunities and competitive advantage.

Everything we do is vertical specific. Why don’t we bother with cross-industry IoT events?

Because this limits how in-depth and relevant we can be to the end user and that’s simply not the Internet of Business way.

Our content and events show how to leverage the Internet of Things to create business opportunities and competitive advantage.

We don’t do boring
We have abandoned the traditional events model.
Our conferences use the latest technologies and individual venues to give everybody involved that ‘rockstar’ experience.

We benefit the end user
Our content is unbiased and our conferences aren’t full of vendors. Vinelake don’t do sales pitches.

We qualify our delegates
They’re all senior end-users, ready to make decisions about investing in the next big technological revolution… The Internet of Things.

Our research partner – Beecham Research
Beecham Research is a leading market analyst and consulting firm that has specialized in the development of the rapidly-growing M2M/Internet of Things market worldwide for over a decade. Based in London, UK and Boston, US, they actively participate in initiatives aimed at achieving M2M market development and growth. They are increasingly analysing the impact of IoT in vertical markets. They have recently published research on the future of retail, on smart parking, on smart cities and on smart farming.

Visit www.beechamresearch.com for more information.

For editorial matters, please contact Chris Middleton ([email protected]). For any business matters, please email [email protected] or call +44 (0)20 3841 8330

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