Internet of Retail Conference


London, UK
21-22 March 2017


Please find the Internet of Retail EMEA conference programme below

08:00 – 08:50
Registration & welcome refreshments
08:50 – 09:00
Chairperson’s Opening Remarks


09:00 – 09:30
OPENING KEYNOTE: Digital Pioneers- How ASOS, Amazon and Wiggle have led automation and digital in retail

In this presentation, Brian will discuss how these leading companies have digital as their DNA, how they keep raising the bar and where is big data, machine learning and robotics and automation headed ?

Brian McBride, Chairman, ASOS and Wiggle and Former CEO,

Brian McBride Chairman of ASOS, the leading on-line fashion retailer, and Wiggle, the on-line cycling retailer, where he led the recent merger with Chain Reaction Cycles. He is also Senior Non Executive Director at and is Senior Adviser with Scottish Equity Partners. He is a member of the UK Government’s Digital Advisory Board, which steers the digital delivery of Government services to citizens, and a member of the Court (Governing Body) of the University of Glasgow.

Brian was CEO of from 2006 to 2011 having led it through its high growth period. He began his career with Xerox and subsequently worked in senior roles at IBM, Dell Computers and as Managing Director of T-Mobile (UK).

09:30 – 10:00
What makes people buy? The potential of IoT to appeal to the emotional aspect of retail

Why do people make purchases out of a ‘desire’ rather than a direct need?

The psychology of buying in retail has always been a contentious topic. Several factors including the ‘power of the brand’ and the in-store experience have all been listed as contributory.

This opening keynote will consider what influences are responsible for the ‘emotional’ buy and crucially how can this be translated across various channels through the use of connected devices.

Bart Schultz, Member of the Task Force ‘Internet and Psychology’, European Federation of Psychologists Association

10:00 – 10:30
Session reserved for Intel

David Dobson, Senior Industry Advisor, Intel

10:30 – 11:00 How an IoT Platform Can Provide more Effective Supply Chain Operations

Mark Lyness, UK Manager, Fashion Retail & Consumer Products, PTC
David Steen, Principal Technical Sales Specialist, Retail & Consumer, PTC

11:00 – 11:30
Networking refreshment break
 11:30 – 12:00
Implementing change, transforming business

The Optical market place, which has been a stable bricks and mortar environment for many years is undergoing a number of disruptions caused by the emergence of new technologies in the optical process, greater use of the internet and mobile by customers and the increasing desire from customers to be in control of how and when they interact with the store.

In response to this, Specsavers is extending its customer journey out of their stores, on to customers’
devices and into their homes, using innovative IoT technologies in store and personalising customer

How are Specsavers responding to this change?
How are they using IoT technology to meet customer needs?
What technology choices did they make to implement this transformation?
What impact are these choices making on it’s core infrastructure and cloud based systems?

This session will address the potential disruptions, the journey and the technology choices they made to implement IoT systems as well as the opportunities they offer.

David Guest, CTO, Specsavers
Jake Morton,
IT Retail Director, Specsavers

Stream A
Evolving your business model in an age of IoT
Stream B
Changing shopper behaviour at the shelf
12:00 – 12:30


Why is having an agile business so important and how is this achieved?

Being ‘agile’ is perhaps the most overused word for digital heads in the retail world. Almost every retailer in the world is trying to create an agile business with adaptable technology. But why is this so important? And, how do you do it?

This session will look to unravel some of the misconceptions and provide a step by step approach to creating and maintaining an agile business:

  • How to avoid implementing technologies that are out of date
  • React! Be at the forefront of change and update depending on daily changes e.g. the weather
  • What is needed – a revolution or an evolution?
  • How to avoid falling behind the competition

Fabrice Khullar, Lead Product Owner, Front End Product Experience- Digital and Technology, Sainsbury’s

Session reserved for CrowdCat

Richard Summers, Chief Scientist, CrowdCat

12:30 – 13:10
One-to-one business meetings

Network with tech innovators that address your current priorities in these pre-arranged and mutually agreed meetings.

A valuable platform for educating yourself on the latest technology and making informed decisions for your IoT strategy.

WORKSHOP: Describing Products in the Digital World: Why you’ve done it wrong and
how to fix it!

In this workshop, Nick Lansley will reveal to you the poor quality state of product data on the retail web, which is just not fit for purpose in the new world of semantic searching.

The trouble? Search engines and your own onsite search service just can’t be sure what it is
you’ve written about each of the products on your retail web site.

The good news is that there is a new global open data standard launched. This has been
authored by a group of retailers, managed by the global retail standards body GS1, and
endorsed by the search engine companies. It will help them to understand your product
dramatically better than today. If they understand your products better, they will rank
higher for relevant searches.

Having attended this workshop, delegates will be able to better utilise search online but
also apply to IoT projects going forward. In so doing ensure that they are reaching out to their
respective target markets.

Facilitated by: Nick Lansley, Retail Innovation Insider, Nick Lansley’s Innovation Lab

13:10 – 14:10
 14:10 – 14:40
PANEL DISCUSSION: How connected products are enabling better customer interaction and insight

Join this session to hear more about how some of the most successful retailers are getting the most out of employer engagement by including them in plans for innovating in IoT. There is a particular focus on:

  • The production phase: Customer designs and input: Fashions example
  • The in-store experience: Customer surveys and feedback updates to be mobile friendly
  • If brand satisfaction was met online and what the customer would like to see more of

Christina Eskebaek, Business Architecture and User Adoption IT, Burberry
Saverio Romeo, Principal Analyst, Beecham Research
Nick Lansley, Retail Innovation Insider, Nick Lansley’s Innovation Lab

Creating immersive and memorable experiences with digital signage

With push notifications seeming to have less and less appeal, in-store retailers are beginning to turn towards applying digital signage within their store.

This case study will offer an honest appraisal of creating digital signage in-store. Examining the following topics:

  • How did we get here: Digital signage in a new age of proximity marketing?
  • Digital signage and apps: The potential to bridge a gap between the physical and the virtual
  • Evaluating the costs of implementing digital signage and how to uphold standards while being scalable

Giovanni Flore, Digital Signage Product Manager, Benetton Group

14:40 – 15:10
Networking refreshment break
15:10 – 16:10 ROUNDTABLE DISCUSSION: Taking the in-store customer experience virtual

These series of roundtables will look to enhance the in-store customer experience by answering the following three questions:

Table 1: To take advantage of connected devices, how can we move towards WiFi in every store across the country? Led by Robin Duke-Woolley, CEO, Beecham Research and Saverio Romeo, Principal Analyst, Beecham Research

Table 2: Retail Design Thinking Workshop: Re-imagining Retail Capabilities. Led by Dael Williamson, Global Chief Architect @ BEYONDigital (EMEA & APAC), HCL

Table 3: How can IoT serve to improve customer loyalty? Led by Alan Bateup, Senior Director Digital Experience, McDonalds

16:10 – 17:00 START-UP SHOWCASE: Your chance to identify the next big thing

Start-up companies have an important role to play in driving disruptive innovation that will shape the future of retail. Take this opportunity to gain early insight into new technologies and potentially identify your next investment project.

In this showcase, hear how ThingTrax are developing an innovative factory solution to inspire faster delivery on purchased goods.

Imran Shafqat, Co-Founder, ThingTrax

Aman Gupta, Co-Founder, ThingTrax

17:00 – 17:10
Chairperson’s Closing Remarks
17:10 – 19:00
Drinks reception
19:00 – 21:00
Lost at Sea! Networking dinner and IoT Quiz

Internet of Retail invites you to escape London life on the shores of the docklands for a post-conference evening of entertainment. Join your peers for a fun evening of networking over a three-course meal with a river view.

An evening to relax and unwind whilst networking in a fun environment. Your tables will also become your ‘teams’ as we host some games throughout the shipwrecked experience so get your survival tactics at the ready!

The evening is open to all attendees but places are limited so please confirm your attendance for Lost at Sea by emailing [email protected].

If you have any dietary requirements for the dinner, please do let us know in the email. 

Time Programme
08:15 – 08:50
Registration and welcome refreshments 
08:50 – 09:00
Opening remarks from the Chair
09:00 – 09:30
PANEL DISCUSSION: Disruptive digital business models – From selling products to selling services

Until recently, selling consumer products has been a strictly transactional process. Once the customer takes that product home from the store, the transaction is over. But IoT is disrupting this traditional model of commerce with more and more products becoming “connected products”.

This is not just the domain of the connected home or connected car as IoT is now entering new realms such as connected fashion and smart accessories.

This workshop seeks to make sense of this opportunity for retailers, including:

  • Creative differentiation and product innovation
  • Deepening the customer-brand relationship
  • New revenue streams
  • Continuing service after the sale

Panellists include:

Richard Burrell, VP, EMEA, QVC

Michael Bayler, Author, Promiscuous Customers: Invisible Brands

Olena Kaplan, Senior Analyst, Beecham Research

09:30 – 10:00
Innovative business models: The Civilised Bank Case Study

Will Beeson, Head of Operations and Innovation, Civilised Bank

10:00 – 10:30
Achieving scalability while maintaining standards

Introducing Innovation and Startups in a corporate environment becomes ‘trendy’ and is a prerequisite for successful future Retail business. One of the main challenge is the integrating of Startups in established organizations.

The easiest part is for top management, by ‘simply’ taking the decision to collaborate or acquire a Startup; by doing so, the corporate shows INNOVATION.

The challenges start when the Startup is incorporated within the organization. Aligning departments, understanding each other business model, accepting company’s cultures and differences in experiences must be overcome to be able boosting both businesses to a success.

This session is about sharing experiences and solutions for Startup and Innovation integration in established organizations. How can Startups take advantage of economies of scale as well as how to open-up Corporates for business innovations.

• Integration Startup – Corporate
• How to drive Innovation in Retail, Wholesale and FMCG
• Innovations in Retail
• Economies of scale by innovations.

Otto van Harmelen, Vice President, Metro AG

10:30 – 11:00
Networking refreshment break

Stage A

Evolving your business model in an age of IoT
Stage B
Customer engagement in an age of IoT
 11:00 – 11:30
The new face of retail banking: U.

In this session Alex will discussion how U have disrupted the retail banking world through their
creation of the first real digital account.
Alex will focus on the following points:
1. true disruption has yet to be offered
2. credible sustainable business models have yet to emerge
3. marketing and operations have yet to be fully mobilised and stressed
4. technology is largely uproven in heat of

Alex Letts, Founder & Chief Unbanking Officer, U

PANEL DISCUSSION: IoT and the new face of customer service

Would your customer be happy talking to a Chatbot when handling a complaint? Or using Artificial Intelligence software to purchase a luxury good?

Find out how your peers have been using Chatbots and A.I. to its full potential while considering the following pointers:

  • Saving on the cost of human capital despite an initial outlay
  • Smart infrastructure that allows for scalable implementation
  • Having the best user interface: How human is too human?
  • Using chatbots and A.I. to detect fraud

Michael Bayler, Author, Promiscuous Customers: Invisible Brands

11:30 – 12:15
One-to-one business meeting

Network with tech innovators that address your current priorities in these pre-arranged and mutually agreed meetings.

A valuable platform for educating yourself on the latest technology and making informed decisions for your IoT strategy.

WORKSHOP: Measuring your ROI from IoT projects

In recent years, IoT has been investigated by most large retailers. However, the conversation has remained at a superficial level. Objections
have arisen from several corners including:
negative consumer feedback, internal business concerns and failed projects.
This workshop aims to provide delegates with real-life case studies of IoT projects that have been implemented by retailers. The focus will be to identify tangible ROI’s that can be fed back to senior management to justify further
investment in IoT related initiatives.

Facilitated by:
Robin Duke-Woolley, CEO, Beecham Research
Saverio Romeo,
Principal Analyst, Beecham Research

12:15 – 13:30
Networking lunch
13:30 – 14:00
CASE STUDY: How digital technology is bringing new experiences to the store

-Connecting in-store and online channels to deliver a seamless experience

-Assessing digital tools that enable staff to deliver great service based on insights and data

-Exploring how to improve measurement in the store in real-time using ‘physical cookies’

Kash Ghedia, Head of Technology, Dixon Carphone

14:00 – 14:30 How to break down barriers between channels and teams, to ‘join the dots’ for customers using experience design

The Head of Customer Experience Design at the UK’s second largest retailer, Sainsbury’s Clare Muscutt, joins us to outline the importance of customer experience design in an ever changing Omni channel world, and the common pitfalls businesses make.

Muscutt will share how great design can not only be used to create a distinctive brand experience based on customer needs, but also drive business decision making. She says the key questions organisations need to ask themselves are: What do we want to be for our customers in 3-5 years’ time? And are we really focussing on the right stuff to get us there?

Muscutt will outline how by designing the touch points in the customer experience, incorporating communications, commerce and customer service and aligning cross functional teams around a customer vision, businesses like Sainsbury’s are achieving their ambition to be a place the ‘most trusted retailer, where people love to work and shop’.

For a multi-product multi-channel retailer like Sainsbury’s, this means the ambition of consistently delivering a target experience at scale; to 25 million customers, through 160,000 colleagues, across 1000 stores, 3 contact centres, 2 websites, 6 apps and thousands of collections and home deliveries every single week.

Muscutt is an award winning, creative customer experience leader with extensive experience in omnichannel customer experience strategy, design and delivery within FTSE 100 organisations.

Clare Muscutt, Head of CX Design, Sainsbury’s

14:30 – 14:45
Chairperson’s Closing Remarks
End of conference